Box Programming

Jason Brown needed a revamp of his website, Box Programming.

This is a screenshot of is what he was working with previously. Huge walls of text, unclear messaging on the front page, and a overall aesthetic from 2005.

I revamped:

  • Fonts, colors
  • Front page copy
  • Testimonials
  • Front page shop item display
  • Overall user experience on the site

Email Marketing

I migrated them from MailChimp to ConvertKit and created custom documentation to explain how to use the new platform. Before the migration all they had was vague “Join my newsletter” optins around the site. I worked with Jason to create new lead magnets on ConvertKit and made targeted areas to insert these to bring in potential customers and show them the value of his programming. He has sign up boxes with different content each customized to different pages, a video tour, and more. His new email list is now thriving daily with new conversions.